# Instagram

> Let Marketing read your posts and publish finished videos as Reels. Publishing waits for your Approve.

Instagram is where your Reels and posts reach your followers. Once you connect your professional account, Marketing can read your posts and how they did, and publish a finished video as a Reel with its caption and cover.

## Which assistants use it

- [Marketing](/docs/personas/marketing)

## What assistants can do

| Ability | How it runs |
| --- | --- |
| Read your posts with their likes and comments | Reads on its own |
| Publish a finished video as a Reel with its caption and cover | Waits for your Approve |
| Delete or hide a post | Never offered |

## Setup

1. Switch your Instagram account to a professional account (Business or Creator).
2. In Meta for Developers, create an app with **Instagram API with Instagram Login** and the `instagram_business_basic` and `instagram_business_content_publish` permissions.
3. Generate a long-lived access token for your account.
4. Open [Integrations](https://stellarfirm.ai/app/integrations), pick **Instagram**, paste the token, switch on the live option, and press **Connect**.

## Permissions

- **Read** your profile and posts, so Marketing can see what worked.
- **Publish** content, so Marketing can post a Reel after you approve.

## Good to know

- Instagram posts are always public, so every Reel waits for your Approve, and the card shows the caption and the file.
- Instagram fetches the video from its link, so the file must be at a public https address. A studio's download link works.
- Reels are vertical (9:16) videos between 3 seconds and 15 minutes long.
- The access token lasts 60 days. StellarFirm renews it while it is in use; if it lapses, create a new one and paste it again.
- Instagram limits how many posts an account publishes a day. If you reach it, Marketing tells you instead of trying again.

## Prompts to try

```prompt title="Reel review"
Marketing, show me my last Instagram Reels and how they did, then draft captions for the next three.
```

```prompt title="Publish a Reel"
Marketing, publish this video as a Reel with the caption we agreed on: [link]. Wait for my Approve.
```

---

Source: https://stellarfirm.ai/docs/integrations/instagram